The law before the trade

Born in Paris in 1967, Valérie Frydlender studied property law at the ICH, the French institute of construction and housing. She began her career as an employee, in property management.

Those first years gave her what concierge companies most often lack: an understanding of the legal frame within which a property is managed. A management agreement, co-ownership rules, an inventory are not administrative formalities to her.

Her own company, in 2003

In 2003 she founded her own company, running two demanding activities side by side: building management and cleaning services.

That is where the LF standard of cleanliness comes from. When we write that a photographic checklist signs off every turnover, it is not a sales promise: it is twenty years of the trade applied to short-term letting.

And an eye for it

She rounded out her training with a course in events and a specialisation in interior decoration.

In a concierge business, that second skill is not ornamental. It decides what a property can charge: a rearranged sitting room, a table laid for the photo shoot, lighting redone will move the nightly rate more surely than a better-written listing.

Book a meeting Read Laurent’s biography